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Peppa Pig

Porcine pre-schooler goes global

What makes it world class?

Global stardom | Cultural influence

Founded in 2004 by three odd-jobbing friends from Middlesex Poly, Peppa Pig is now a global phenomenon, with the TV series on air in 180 countries and is the largest preschool brand toy licensor globally.

In 2015, Entertainment One acquired a majority stake in the franchise, and Peppa has been bringing home the bacon ever since. In the past year, Peppa's US royalties have doubled and the company is targeting a $2bn turnover for the brand in the medium term.

More recently, Peppa has become a huge hit in China, and has even achieved that pinnacle of success - censorship. #PeppaPig is no longer permitted in China, and it has been banned from many internet platforms (following the expropriation of the character for political purposes, it should be said.)

The are five season of Peppa Pig, each episode 5 minutes long, and a theme park in Hampshire. In a joint-venture with Merlin Entertainments, eOne is now preparing to open Peppa Pig Worlds of Play, with the first centres in Shanghai and Texas.

The series was created by three men who were unimpressed with the quality of children's animation and story telling. According to Phil Davies, the producer, 'a lot of it was completely incomprehensible and all the girls were either princesses or ballerinas."

Many of the story lines are inspired by Mr Davies own family life.

There have been three voices of Peppa Pig. The current voice, Harely Bird, began when she was five years old and is now 16.

What they say

I love jumping in muddy puddles

What we say

That'll do, pig.

 

Others on the World Class Britain list include

Aardman

Aardman

Academy Award-winning animation studio

Weetabix

Weetabix

Global breakfast cereal brand

BBC

BBC

One of the world's leading broadcasters

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