Whatever the outcome of Brexit, we have to think differently. World Class Britain is our contribution to starting a fresh national narrative.
We are not in the business of making Brexit forecasts: it has never been easier to paint a picture of the UK as a country destined for gloomy mediocrity or to make defiant projections while wrapped in the Union Jack. World Class Britain will do neither. We do aim to build long-term confidence at a time of national uncertainty.
The breadth of the British achievement is often hidden in plain sight. We aim to make it visible.
Britain’s contributions on the world stage are recognised in some areas, but not necessarily all. Some are better recognised outside of these islands than at home. We aim to paint a clearer picture.
Excellence is achieved by many people and organisations in Britain, in all types of endeavour. Excellence doesn’t come by accident. We aim to put the aspiration for excellence, and pride in its achievement, at the heart of public conversation and discussion.
World Class Britain is an attempt to make sense of what we are genuinely, demonstrably good at; and to see what patterns and themes emerge. We aim to bring together diverse threads so that we may be more likely to spot patterns of successful behaviour, specific assets, clusters of knowledge and expertise, that might otherwise go missed.
It’s been many decades since it was as important as it is now for Britain to understand its true strengths, and how those are maintained, enhanced and adapted. World Class Britain aims to inform that understanding.