World Class Britain is a project to identify everything that is genuinely excellent ('world class') in Britain, and what we can learn from them.

We feature world-leading businesses - from international corporations to specialist ventures in remote shires - and everything else that contributes to the rich tapestry of Britain’s global contribution. That means cultural, scientific, sporting and humanitarian contributions - whatever British-based activity is leading or changing the world.

World Class Britain is a place to hear and learn from and about the best. Through features, guest comments, podcasts and analysis, we look at the nature of success in Britain.

Above all, World Class Britain is a community and a catalyst to spark informed debate about Britain’s strengths as a nation in the 21st century.

There is, admittedly, an irony here - all this talk of success is rather un-British. Don't look here for failure, embarrassment, gaffs, shame, lamentation and complaint. There is enough of that in the British media. We offer positive, evidence-based journalism. Enjoy!

Who we are

World Class Britain was founded in 2017 by Stuart Rock and Ross Butler; both are multiple award-winning business editors and writers.

In his 30+ year career, Stuart has co-founded a publishing company, edited business titles including Real Business, Director and Business is GREAT, and been a champion of Britain’s enterprise economy.

Ross has spent much of his career writing about fast-growing companies, ethical business, sustainability and corporate finance. He has published and edited specialist international financial titles and worked in the City of London and in Brussels.

Both Ross and Stuart are experienced event comperes and discussion moderators. You can learn more about Ross here and Stuart here.

Regine Wilber is the Head of Marketing at World Class Britain. She is also creative director at Linear B Media, a director of innovative product company Standeazy and an alumnus of St Martin’s College.

World Class Britain Nominations

Stuart: Real Ale
A style of beer-making that is unmatched anywhere else in the world.
Ross: Childrens' books
From Quentin Blake to Harry Potter to Paddington, we tell wonderful stories.
Regine: British Humour
From laugh out loud to subtle, chuckle-once-it’s-sunk-in style, humour has made me fall in love with Britain.


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World Class Britain Briefing

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